Oomph

In a way we consider the oomph the highest achievement in art. It’s the sensation, perhaps in the underbelly at first, when you encounter something that touches and convinces you in a very direct yet inexplicable manner, something that happens between the viewer and the work and which is undeniably there: a connection or intuitive/unmediated relation and entrance to the work, even if (or especially if) you cannot quite put your finger on it. 

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